The K.T. Industrial Development Society commissioned Angus Reid Strategies to conduct the second wave of a strategic public opinion study on opinions towards economic development issues in the region. The goal of this research is to support an ongoing communications plan to government and businesses to promote the region for further economic development.
The original 2007 survey was updated to address current issues and information needs.
Measure awareness of economic development issues in the region
Measure support and challenges to economic development initiatives for the region
Identify issues that could influence the support and challenges to the economic development initiatives
Validate KTIDS initiatives (such as partnerships between Kitimat and Terrace for economic development, and partnering with the Haisla)
Validate that residents in the area have a lifestyle consistent with residents elsewhere in BC
Determine support for specific industries that could potentially be attracted to invest in the area
This report focuses on overall results. Detailed subgroup findings are found under separate cover in the data tables.
Throughout, "Wave 2" refers to 2009 survey results and "Wave 1" represents 2007 results.
Overall Discoveries
The current economic climate has increased concern among residents about the economic future of the valley, with unemployment a particular worry. Not surprisingly, demand for economic development initiatives continues to be very high.
KTIDS should aim to raise its profile in the region. While support for its mandate remains very strong, awareness of KTIDS and its role in the region has declined somewhat since 2007.
Landscape
Although concern about personal finances and the economic future of the region has increased since 2007, this is to be expected given the current economic climate.
Despite these concerns, perceptions of local quality of life remain largely positive in the Kitimat Terrace Valley.
Economic Development
Employment and underemployment continue to be key issues.
There is widespread support for increased economic development initiatives in the region.
Residents are most receptive to port development, forestry, wind turbine manufacturing, geothermal power generation and biomass energy developments.
Significant opposition is limited to developments in the oil/gas sector (with support for such initiatives declining since 2007).